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#Holiday100 Pet Adoption Marathon Puts Lifesaving Focus on Black Friday

Dogs on an orange chair
With $10 adoptions, 24/7 service, and exciting giveaways, Best Friends' #Holiday100 hopes to find homes for 100 or more pets in one weekend
By: on November 20, 2014

Black Friday just got a lifesaving boost with the #Holiday100 adoption marathon at Best Friends Animal Society’s Pet Adoption & Spay/Neuter Center in Mission Hills.

Best Friends will open its doors at 6 a.m. on Black Friday (November 28) and stay open non-stop until Sunday (November 30) at 8 p.m. Fees for the first one-hundred animals adopted during the marathon are dramatically reduced to just $10, and each adoption includes a free ID tag, bag of pet food, and one month of pet insurance.

“The holidays are an incredibly popular time of the year for people to add a pet to their family,” said Marc Peralta, executive director of Best Friends Animal Society, Los Angeles. “We’ve created a unique opportunity for people to find the perfect lap dog, smart cat and big breed, instead of the usual Black Friday lap top, smart phone or big screen.”

The #Holiday100 Pet Adoption Marathon will also feature special daily on-site broadcasts from media sponsors K-Earth 101 and KNX 1070, goods from local merchants and holiday gift giveaways.  

The Center has 400 dogs, cats, kittens and puppies to choose from; each pet is spayed/neutered, micro-chipped, and vaccinated. “We will have adoption specialists on-site at all hours, eager to help clients make the perfect pet match for their lifestyle, and we encourage anyone in the market for a new dog or cat to come in and meet their new best friend,” Peralta said. “Potential adopters can also go to to preview our amazing selection of pets or find out more about the promotion at”

All of the dogs and cats at Best Friends Pet Adoption & Spay/Neuter Center originally came from Los Angeles Animal Services. “Every time you adopt a pet from our center, you’re potentially saving two lives: the pet you take home and the one who now has space to come to our center from one of the city shelters,” Peralta said. “That’s something to feel great about over the holidays or any time of year.”

The Best Friends Pet Adoption Center & Spay/Neuter Center is located at 15321 Brand Boulevard, Mission Hills. For more information, visit or call (818) 643-3989.

About Best Friends Animal Society

Best Friends Animal Society is a national animal welfare organization focused on ending the killing of dogs and cats in America's shelters. An authority and leader in the no-kill movement, Best Friends runs the nation's largest no-kill sanctuary for companion animals, as well as lifesaving programs in partnership with rescue groups and shelters across the country. In Los Angeles, Best Friends leads the No-Kill Los Angeles (NKLA) Coalition, which is focused on ending the killing of dogs and cats in L.A. city shelters by 2017. Its Mission Hills center features more than 400 adoptables and also offers low cost spay/neuter services to the general public. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in shelters nationwide from 17 million per year to about 4 million. Best Friends has the knowledge, technical expertise and on-the-ground network to end the killing and Save Them All®. 

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